Build the Future of Smarter Demand

About the Role

We are seeking a dynamic and results-oriented Operations Head – Marketing Services to lead the delivery and operations of our integrated marketing solutions business. This leadership role is responsible for ensuring operational excellence across multiple service lines, including Demand Generation, Content Syndication, Programmatic Advertising, Social Media Marketing, Content Marketing, Email Marketing, Marketing Automation, Webinars, Executive Roundtables, and Industry Events.

The ideal candidate will have a strong background in B2B marketing operations, people leadership, client delivery, process optimization, quality management, and profitability. They will work closely with Sales, Customer Success, Data, Technology, and Finance teams to ensure exceptional client outcomes while driving operational efficiency and continuous improvement.

Key Responsibilities

Operational Leadership

• Lead end-to-end operations across all marketing service offerings.
• Build scalable delivery frameworks, standard operating procedures (SOPs), and quality assurance processes.
• Ensure campaigns are delivered on time, within budget, and exceed client expectations.
• Monitor operational KPIs, SLAs, utilization, productivity, and profitability across teams.
• Drive continuous improvement through automation, AI, and process optimization.

Campaign Delivery

Oversee successful execution of:

• B2B Demand Generation and Lead Generation campaigns
• Account-Based Marketing (ABM) programs
• Content Syndication campaigns
• Programmatic Display, Native, Audio, and CTV campaigns
• Social Media marketing campaigns
• Email marketing and nurture programs
• Marketing automation initiatives
• Virtual and in-person events, webinars, executive roundtables, and conferences

Team Leadership

• Lead and mentor managers across campaign operations, project management, programmatic, social media, creative, events, and client delivery.
• Build a high-performance, collaborative culture focused on accountability and innovation.
• Define goals, KPIs, career development plans, and succession planning.
• Identify skill gaps and implement ongoing training programs.

Client Success

• Partner with Sales and Customer Success teams during pre-sales and post-sales engagements.
• Participate in strategic client discussions and executive reviews.
• Resolve escalations quickly while maintaining high client satisfaction.
• Identify opportunities to improve delivery quality and expand client engagements.

Process Excellence

• Develop standardized workflows across service lines.
• Implement project management best practices and resource planning methodologies.
• Improve campaign turnaround times while maintaining quality standards.
• Drive ISO-quality processes where applicable.
• Establish governance frameworks and regular operational reviews.

Financial Management

• Own operational budgets and resource allocation.
• Improve gross margins through efficient capacity planning.
• Forecast staffing requirements based on sales pipeline.
• Monitor vendor performance and negotiate operational efficiencies.

Technology & Innovation

• Drive adoption of AI-powered marketing and operational tools.
• Collaborate with technology teams to improve internal platforms and reporting.
• Evaluate new tools for campaign management, automation, reporting, and collaboration.
• Promote data-driven decision-making across the organization.

Performance Measurement

Track and improve:

• Campaign delivery timelines
• Client satisfaction (CSAT/NPS)
• SLA adherence
• Team utilization
• Gross margin
• Productivity metrics
• Lead quality and acceptance rates
• Campaign performance KPIs
• Employee engagement and retention

Required Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• MBA or equivalent postgraduate qualification preferred.
• 12–18 years of experience in B2B marketing services, digital marketing operations, agency operations, or demand generation.
• At least 5 years in a senior leadership role managing cross-functional teams.
• Proven experience managing multiple service lines and large delivery teams.
• Strong understanding of B2B demand generation and integrated marketing programs.

Preferred Experience

Experience in one or more of the following:

• Demand Generation
• Account-Based Marketing (ABM)
• Programmatic Advertising
• Lead Generation
• Marketing Automation
• Email Marketing
• Social Media Marketing
• Content Marketing
• Events and Webinar Management
• CRM platforms (Salesforce, HubSpot, Microsoft Dynamics)
• Marketing Automation platforms (Marketo, Pardot, HubSpot, Eloqua)
• Project Management platforms (Asana, Monday.com, Jira, ClickUp)

Core Competencies

• Strategic Leadership
• Operational Excellence
• Client Relationship Management
• People Management
• Resource Planning
• Financial Acumen
• Process Improvement
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Change Management
• Communication and Executive Presentation
• Negotiation and Stakeholder Management

Success Metrics

The successful candidate will be measured on:

• Campaign delivery within SLA
• Client retention and satisfaction
• Revenue delivery support
• Gross margin improvement
• Operational efficiency
• Team productivity and utilization
• Employee engagement and retention
• Delivery quality
• Process automation initiatives
• Successful scaling of operations

Why Join Us

• Lead a high-growth marketing services organization serving global enterprise clients.
• Build and scale best-in-class marketing operations across APAC, North America, Europe, and the Middle East.
• Work with leading B2B technology brands across demand generation, AI-driven marketing, programmatic advertising, and account-based marketing.
• Play a key leadership role in shaping operational strategy, driving innovation, and delivering measurable business impact.